Tag: Bob Liodice

ANA Acquires a New Word: WOMMA

By Chrissie Cluney Contributing Editor The Association of National Advertisers has acquires the Word of Mouth Marketing Association, which was founded in 2004. This follows similar acquisitions such as the joining of the Advertising Educational Foundation in 2015. It is presently known as the ANA Educational Foundation. “Just as our previous acquisitions allowed us to increase…

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