By Chrissie Cluney, Contributing Editor
Leo Burnett Sydney has landed the creative account for Emirates Australia. They accomplished this after a competitive pitch. The move sees the airline return to Publicis Groupe, from Y&R who won the account from Saatchi & Saatchi in 2012.
“We love to partner with brands that share an obsession with customer experience and innovation and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia. It’s with great pride that we announce this win,” said Pete Bosilkovski, CEO, Leo Burnett.
As part of the acquisition, Leo Burnett will focus on making the international airline a meaningful and relevant brand to Australians. Leo Burnett will also be responsible for developing the airline’s creative outputs for its media and digital channels.
“During the RFP [request for proposal] process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels,” said Christopher Galanto, senior VP of advertising, Emirates.