Leo Burnett Sydney Scores Emirates Creative Account

By Chrissie Cluney, Contributing Editor

Leo Burnett Sydney has landed the creative account for Emirates Australia. They accomplished this after a competitive pitch. The move sees the airline return to Publicis Groupe, from Y&R who won the account from Saatchi & Saatchi in 2012.

“We love to partner with brands that share an obsession with customer experience and innovation and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia. It’s with great pride that we announce this win,” said Pete Bosilkovski, CEO, Leo Burnett.

As part of the acquisition, Leo Burnett will focus on making the international airline a meaningful and relevant brand to Australians. Leo Burnett will also be responsible for developing the airline’s creative outputs for its media and digital channels.

“During the RFP [request for proposal] process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels,” said Christopher Galanto, senior VP of advertising, Emirates.

The account is a big and much needed win for Leo Burnett Sydney. Over the last 12 months, the company has lost its slice of McDonald’s and the Caltex accounts.

FreightHub Scores Big

Article by Chrissie Cluney, Contributing Editor

FreightHub, a Berlin and Hamburg-based startup that claims to be Europe’s first fully digital freight forwarder, raised a $20 million Series A round. The company has just began 1.5 years ago.

The round of funding was led by VC firm, Northzone with participation from existing investors. The latter includes Rocket Internet’s Global Founders Capital (GFC), Cherry Ventures, Cavalry Ventures, and La Famiglia.

This company operates in the freight industry. This is a market that is prime for digitalization and as a result has attracted a handful of well-funded startups. FreightHub is setting out to compete with and replace traditional freight forwarding companies who typically rely on legacy IT systems and difficult and manual processes. This leads to price opacity and inefficiencies, which is something that it is aiming to eradicate.

“The logistics industry still largely relies on outdated, manual, and paper heavy legacy systems and processes, leading to a lot of inefficiencies and lack of transparency,” said Ferry Heilemann, co-founder and CEO, FreightHub. “We are giving our customers the control over their supply chain by making Freight forwarding more efficient, more reliable and more transparent through real time processes on our digital platform.”

FreightHub’s broader mission is “building the backbone of 21st century global trade.” It is unlike a number of other startups in the freight space that are taking a marketplace or price sharing and comparison approach. The startup is operating as a full service digital freight forwarder. That means that it deals with its B2B customers from quotation, right through to shipping and tracking shipments.

The startup generates revenue in the same way as traditional freight forwarders do. They accomplish this by adding a handling fee to the rates it receives from carriers. “In the long run we may add special software features for enterprise customers, leading to a combined business model of transactional and software revenues,” said Heilemann.

InVision to Invest $5 million for Design Startups with New Fund

By Chrissie Cluney Contributing Editor

InVision, the platform for creation and collaboration among designers, has announced the launch of the InVision Fund. The company has set aside $5 million to invest in startups working in the design arena.

“We think of InVision as the Salesforce of the design world, giving us the opportunity to embrace and integrate and click design customers into one seamless workflow,” said Clark Valberg, CEO, InVision.

InVision sees the opportunity to give $100K to $300K grants to people who are building plug-ins specifically for the InVision platform. As part of the fund, the platform will participate in equity investment in net new design tools. That may include participating in rounds led by institutional VCs or investing in “things worth incubating ourselves,” said Valberg.

InVision was founded in 2011 to provide a way to give designers rapid prototyping tools. “The world is giving birth to all of these little design tools meant to make the world of design better,” said Valberg.

The company has grown to serve 80 percent of the Fortune 100. They serve over 3 million users at companies like Airbnb, Disney, and Nike. Also, 70 percent of InVision users aren’t designers. This shows just how important design is across an entire organization.

The InVision fund is meant to assist the design community as InVision grows. More importantly, the company’s investment in smaller design tools could put them in a power position within the greater design ecosystem.

McGarryBowen New York Adds Johnson as President of New York Office

By Chrissie Cluney Contributing Editor

Angela Johnson, WPP veteran, joins McGarryBowen New York as it’s first president in over two years. The company’s US president Simon Pearce made the announcement of Johnson to the role.

“I was impressed by both the range of talent and the client roster at McGarryBowen. You can sense a huge momentum in the halls at McGarryBowen. This felt like the ideal time to join the agency and help translate all that energy and momentum into creating great work for wonderful clients,” said Angela Johnson, president of the New York office, McGarryBowen.

Before joining the Dentsu Aegis company, Johnson’s most recent work was with WPP as team director. In that position, she led cross agency initiatives with JWT, Ogilvy, Landor, Burson Marsteller, Mindshare, and Geometry.

She joined WPP in 2005, where she most notably served as worldwide managing director of Ogilvy London on BP Fuels, WWF, Pernod Ricard, and Motorola. She helped to expand Ogilvy’s capabilities in social, content, customer engagement and digital media.

“Angela has a rich background in bringing impressive, record-breaking results for her clients and creating innovative models for cross collaboration around the globe. Furthermore, she is a dynamic and talented leader known for her strong track record of driving client growth and for her keen ability to build truly integrated and high-performing teams. As we celebrate a strong year for new business and growth at McGarryBowen, we couldn’t be more thrilled than to cap the year by welcoming Angela to our agency family to help us chart the next chapter for McGarryBowen New York,” said Simon Pearce, US president, McGarryBowen.

Johnson is a passionate champion of building the most representative and inclusive talent mix at both the agency and industry levels. She served on the board of the Chicago Advertising Federation. There she created an agenda focused on diversity and inclusion.

HuffPost’s Rich Exits to Launch Nonprofit News Outlet

By Chrissie Cluney, Contributing Effort.

HuffPost executive editor Jim Rich is leaving to launch a nonprofit, New York-focused news site. He feels that the for-profit model of local journalism “is dead, and it’s not coming back.” said Jim Rich, former executive editor, HuffPost. He witnessed this “firsthand” while editor-in-chief of the New York Daily News, where he worked for over a decade.

“All the remaining revenue streams in the news business are flowing away from the not-always-sexy work of covering the corruption-prone institutions of our city and state,” said Rich.

Not naming names, he is likely referring to the abrupt shuttering of DNAinfo and Gothamist. These two sites were dedicated to covering local New York news.

Regarding his new venture, Rich thinks this upcoming news outlet will “cover the city and state…” This will be accomplished “…in the thorough, unflinching, yet fair and uncompromising manner the remaining publications…”

“Never has there been a more dire moment in the history of local journalism, and nowhere has this been felt more acutely than the media capital of the world, New York City,” said Rich.

Ive Leads Apple’s Design Team…Again

By Chrissie Cluney, Contributing Editor

Jony Ive is stepping back into the part of the position he vacated back in 2015 at Apple. He is taking back control from vice presidents Richard Howarth and Alan Dye.

“With the completion of Apple Park,” said an Apple spokesperson. “Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design.”

Ive’s work at Apple has made him a notable contributor within the design community. He joined the company back in 1992, in the days of the Newton. He went on to work on the original iMac and eventually collaborating directly with Steve Jobs on the iPhone and iPad.

As he moved to CDO, Apple explained that Ive would continue to play a direct role in the company’s design choices. “As Chief Design Officer, Jony will remain responsible for all of our design,” said Tim Cook, CEO, Apple. “Focusing entirely on current design projects, new ideas and future initiatives.”

Ive continued to have a public presence at the company, still appearing regularly to discuss the company’s projects. This includes an increasingly wide range such as things like Apple retail stores.

8i Lays Off Half Its Staff

By Chrissie Cluney, Contributing Editor

8i, is a New Zealand and Los Angeles-based augmented reality startup bringing celebrity personalities into immersive experiences. The company is laying off about half of its 70-person staff.

The New Zealand law requires companies making any type of workplace changes to go through a restructuring process. While that doesn’t necessarily mean people become unemployed, it seems the internal proposal 8i came up with does in this case.

“Although we’ve made significant progress, we are continuously challenging our assumptions about where the AR/VR market is headed and how it will develop.  And like any early stage company we need to be honest with ourselves and our employees about what kind of company we should build and how fast we need to grow,” said 8i in a statement. “Consequently, we are consulting internally on a proposal for changes to our organization that would align our teams and resources with important core technology initiatives that create the most long term value.”

Time Warner led a $27 million investment in the startup earlier this year to assist in the company’s growth. The most limiting factor for 8i in terms of growth would be the amount of technical knowledge required to create a high-end hologram. At the time 8i was having difficulty creating smooth digitally rendered figures.

Now the company will proceed forward with a leaner staff to help guide it toward the direction it will surely need to go if it wants to see improvement. “This is incredibly hard as we are saying goodbye to valued members of our team who have helped build 8i into the company it is today,” said the company. “While this is hard, the streamlining of our business is crucial to remaining nimble as we empower our world-class team to continue to deliver industry leading breakthroughs and advance the world’s leading format of volumetric video.”

Movable Ink Hires for Accelerate Global Growth

By Chrissie Cluney, Contributing Editor

Movable Ink, the leading provider of intelligent content software, has hired marketing veteran, Dee Anna McPherson as their senior vice president of marketing. She will be based in San Francisco and will lead global marketing strategy and programs to drive growth for the company’s intelligent content platform.

“Dee Anna has a strong track record of building world-class marketing teams and programs,” said Vivek Sharma, CEO, Movable Ink. “We’re fortunate to have her join as our latest ‘Inker’ to help build our brand and scale our business.”

McPherson has years of experience in building and scaling high-performance marketing teams and category-defining software brands from their early stage through valuations of more than $1 billion. Previously, McPherson was vice president of marketing for Hootsuite, where she led its marketing team through rapid growth, global expansion, product line extensions and a brand refresh.

Under her marketing leadership, Hootsuite grew into one of the most recognized social media brands. She helped the company to establish more than 15 million users, 8 million Twitter followers and hundreds of thousands of engaged users on Facebook, LinkedIn and Instagram.

“Movable Ink is an innovative company with passionate customers who want to deliver personalized experiences to consumers,” said Dee Anna McPherson, Senior Vice President of marketing, Movable Ink. “As a marketer, I am drawn to technology that improves the customer experience, and Movable Ink sets the standard for personalization at scale.”

Before Hootsuite, McPherson was vice president of marketing at Yammer. She established the Enterprise Social Networking as a new category of software and helped position the company as a market leader, with 300% annual growth and a $1.2 billion acquisition by Microsoft. She has also served as president, CMO and co-founder at mom.life, was a partner at Horn Group, a digital communications agency, head of public relations for PeopleSoft, and senior vice president at both Edelman and Ogilvy.

Group Nine Media Gains Carone as President

By Chrissie Cluney, Contributing Editor

Group Nine Media has appointed WPP and Xerox veteran Christa Carone to oversee sales, marketing and data insights. She has previously held the role of chief operating officer for WPP consulting firm Group SJR and also managing director for J. Walter Thompson endeavor, Colloquial. Carone will be joining the digital-first media company, which is home to Thrillist and video news creator NowThis, among others.

“I’m joining a team that values great storytelling, that applies smart insights to cultivating communities, and that places a premium on quality and creativity. The momentum building with each of our brands is energizing, the talented team is impressive and the overall success of Group Nine is inspiring. Even better, I have no doubt that we’re just getting started,” said Carone.

Group Nine very recently received $40 million in funding by Discovery. It is considered a vote of confidence in Group Nine Media as the TV network looks to scale up social content to match its TV-heavy presence.

“We have great brands, enormous reach and industry leading data and insights — and with moves like our recent JASH acquisition — an ever-expanding range of content creation capabilities. Bringing Christa in to connect data insights together with marketing and sales will help us to continue to refine our go-to-market strategy and allow us to be a better partner for brands and agencies alike. And, while all of that is obviously exciting – what’s more exciting is that I believe Christa shares our values and will be a caring, thoughtful colleague and leader,” said Ben Lerer, chief executive officer, Group Nine Media.

Carone considered this a remarkable time for the company. “As the company benefits from the collective power of its amazing brands, but it is also a fascinating moment for marketers who have more choices and more challenges in connecting with audiences. Group Nine is in an advantaged position to be a resource and invaluable partner for marketers,” said Carone, “bringing their brands closer to the audiences that Group Nine knows like no other.”

With this move, Group Nine Media adds to its momentum. In October, it named a new CMO in Publicis’s alum Adam Schlacter. The company also formed a partnership with DigitasLBi in May as the agency looked to bring back its brand assets.

Sinfield Exits for New FMCG Role at Facebook

By Chrissie Cluney, Contributing Editor

Facebook has appointed Carat managing director Dan Sinfield as head of FMCG. This is a newly created vertical industry leadership role. Hiring Sinfield will be a major coup for the social media giant. He joined Carat from OMD Australia in October of 2014.

“We’d like to thank Dan for his contribution to the business over the last three years – he’s been a great leader and valued member of our Sydney team, and we wish him all the best,” said Paul Brooks, chief executive, Carat Australia.

Facebook has confirmed the appointment. However, the social media company declined to comment ahead of Sinfield’s starting date, which is towards the end of January. He will bring to Facebook vast industry knowledge, connections and media buying know-how to social media company’s sales operation.

In a media agency career that has lasted for nearly two decades, Sinfield has worked at OMD, Mindshare and Carat. He worked with a broad range of blue chip clients. He moved to Australia from OMD London in 2003.