Ogilvy Melbourne has been named the local creative agency for Cadbury Dairy Milk, replacing Saatchi & Saatchi Sydney. Ogilvy Melbourne will take on local Cadbury and Cadbury Dairy Milk campaign responsibilities in Australia and New Zealand. This will allow them to become a “full service local partner” on Cadbury brands, and Cadbury Dairy Milk local activation.
“Cadbury is one of our most iconic brands and we’re excited to partner with VCCP and Ogilvy to write the next chapter in the brand’s famous advertising history,” said Ben Wick, global brand director, Mondelez, one of the world’s largest snacks companies.
Saatchi & Saatchi has held the Cadbury account for five years. They delivered campaigns including Cadbury Dairy Milk ‘Joyville’ and ‘Dominos’ and more recently Cadbury Favorites ‘Everyone gets their favourites’.