MediaCom has promoted Willie Pang to chief operating officer of the agency. He will lead their Melbourne office.
Pang will be responsible for growing the business through product and new business development. He will also work to continue to lead on MediaCom solutions nationally. This includes the digital, data and innovation portfolio.
“When we began our search for leadership in Melbourne, first and foremost we wanted someone that would be a strong cultural fit for our people and clients. Someone that can inspire, lead and bring a team together,” said Sean Seamer, CEO, MediaCom.
Growing its Melbourne office has become a priority for MediaCom. The agency has been restructuring how it operates. Seamer said that Pang has been instrumental in repositioning MediaCom and how it serves its clients to adapt to the digitization of media and marketing during his 18 months as chief digital officer.
“I firmly believe that MediaCom is at the forefront of transforming what it means to be a media agency and our Melbourne business will play a critical role,” said Willie Pang, digital officer, MediaCom. Pang will begin his new role of COO in July.