By Chrissie Cluney, Contributing Editor
Nick Manning, chief strategy officer of Ebiquity, is departing after 10 years as a director of the media auditing and insight firm. He was a senior figure in UK media for nearly three decades after co-founding Manning Gottlieb in 1990.
“Nick stands tall in the media industry and has played a central role in building Ebiquity’s capabilities and raising its profile,” said Michael Karg, group chief executive, Ebiquity.
Manning played a leading role in advising the US Association of National Advertisers’ 2016 inquiry. This association was responsible for founding “non-transparent” business practices at media agencies and recommended how advertisers should improve their contracts.
“His legacy is a company which is increasingly sought out by advertisers and industry bodies for its independent perspective and rigorous data-driven analysis,” said Karg.
His career at Ebiquity started at Thomson Intermedia in 2007. He worked with Michael Greenlees to build an international group of media benchmarking and consulting businesses.
Ebiquity claims to advise over 80% of the world’s top advertisers on their media spend and audits how their agencies buy on behalf of clients. Ebiquity is listed on the London Stock Exchange.