Over at the Adjumps website, I am now trying to write a marketing blog. (I Know those who can’t – blog).
Because Adjumps is about actually reaching out to customers in need and not being a site like IMHO where we try to share information without revealing sources, I have Yoast installed.
At the bottom of my blog posts it tells me what wrong with my writing.
The answer. I am not active enough.
Now here is my dilemma, Do I really want to punch up my writing style?
If you are looking for bang up copy, I am not sure I can do that. IMHO thats a turn off. I have a friend who always sounds like a football coach. It all sounds great, but it does change if his team is 12 and 2 or 2 and 12. It’s all “inspirational”.
I have been having our staff writer Chrissie Cluney curate weekly round ups without pushing and agenda to just highlight what is going on in the market.
I believe the audience needs a break from aggressive must see click bait. I could give you five reasons that passive voices are better, but why bother. :<)