MARC USA has appointed Dave Buklarewicz to the company’s newly created position of EVP/Executive Media Director. The Pittsburgh-based ad agency has been adding resources to its media and data/analytics offering. It is trying to redouble their efforts to attract media customers to its group of clients most of which take a mix of creative and media services.
Buklarewicz is a 20-plus year industry veteran who joined the agency from Havas Media. He will be responsible for overseeing the company’s growing media practice, which has a staff of over 60 employees, in all four of their offices.
“We believe there’s a real gap in the marketplace and a tremendous growth opportunity for us,” said Michele Fabrizi, president and CEO, MARC USA. She is referring to the media services arena.
The agency currently provides media services for AOR clients such as Rite Aid, Payless ShoeSource, the Pennsylvania Lottery, Belle Tire and others. Media-only clients include pharmaceutical firm Kaleo and Five Star Senior Living.