ANA Acquires a New Word: WOMMA

By Chrissie Cluney Contributing Editor

The Association of National Advertisers has acquires the Word of Mouth Marketing Association, which was founded in 2004. This follows similar acquisitions such as the joining of the Advertising Educational Foundation in 2015. It is presently known as the ANA Educational Foundation.

“Just as our previous acquisitions allowed us to increase member services in disciplines where we found ourselves wanting, this opportunity allows us to focus more on word of mouth marketing and social media than we’ve been able to do in the past,” said Bob Liodice, CEO, The Association of National Advertisers.

In the past, the ANA has acquired the Business Marketing Association, which was founded in 1922. The ANA also acquired the Brand Activation Association, founded in 1911. This association was formerly known as the Promotion Marketing Association.

“All of us at WOMMA are thrilled to join the ranks of the ANA. We’re extremely proud of what we’ve accomplished for the word of mouth industry in the research, ethics and influencer/advocacy spaces, and now the next evolution of WOMMA begins,” said Spike Jones, chairman, WOMMA.