IoT Evolution Does Not Stack Up Well Against CES, but

I get a lot of mail from CES including the fact that there are over 3900 exhibitors and 170K people there.

Candidly I would love to have a tenth of those numbers.

On the other hand, IoT Evolution has some things that CES should aspire to as well.

For example, many of our keynotes are female and candidly it would have been more if not for some last minute changes by corporate sponsors. We are also featuring a Women in Technology general session that promises to be insightful as we look at the trends in empowerment.

Secondly, I suspect that our Security expertise is more significant than CES when it comes to corporate strategies. When NIST comes to our event after CES to run its NIST-Led Discussion on IoT Security and Privacy Risk Considerations, I think we will have some answers beyond the keeping consumers data private and making sure that industrial espionage and massive distribute denial of service attacks don’t find their way in via a thermostat, point of sale or other “things.”

You see the components of IoT Evolution, including the IoT Developer Workshop, Fog Computing Workshop, IoT Evolution Health, Industrial IoT, IoT Enterprise Operations, Smart City Event, LPWAN Expo and IoT Security 4.0 Conference look at where IoT meets business needs.

Don’t get me wrong, I like Alexa, my smart lock and other consumer devices I have acquired. However, I don’t think of them as essential to my life or business.

IoT is at the heart of what is needed to improve production efficiency, regulatory compliance and the quality of life in our communities.

In a recent podcast with James Brehm and Mike Krell, one thing we came away with is that CES promises to be less new and more improved. Cars, Drones, Robots and Smart Home Products will dominate the news, but we have seen varieties of these items for years.

IoT Evolution has history too, but the speakers that come to IoT Evolution are rarely on script and always approachable.

I hope after a bit of rest you join us.

 

Smart Lock Maker Suspends Operations

By Chrissie Cluney, Contributing Editor

Otto debuted their digital lock back in August. Four months later, the company suspended their operations. The company suspended production just ahead of the holidays.

“You’re not in charge of your own destiny, and the margin for error is a lot smaller,” said Sam Jadallah, founder and CEO, Otto. “Building a really exciting hardware product needs a ton of resources, and is probably best inside of a bigger company. Frankly, that’s part of the reason I was excited about the acquisition. I knew it would take us out of the cyclical venture capital market and put us inside a company that knew how to make and ship products.”

Otto was almost hopeful by the recent acquisition of August Home by Assa Abloy. This company is the world’s largest lock manufacturer. Otto thought it had found the “key”, despite the fact that the company’s product garnered a fair amount of pushback at launch.

“They knew about the price before the first meeting, and they are very smart people,” said Jadallah. “This isn’t the story of an ambitious product that didn’t have a market. I was convinced that we had priced it the right way for the product, and we knew that the technology that we had innovated was something that we could use in different ways at other price point.”

They were still advertising the product early in the month of December. However, they have since then stopped their advertising campaign.

See: Don’t Worry Be Forecasts

ANA Acquires a New Word: WOMMA

By Chrissie Cluney Contributing Editor

The Association of National Advertisers has acquires the Word of Mouth Marketing Association, which was founded in 2004. This follows similar acquisitions such as the joining of the Advertising Educational Foundation in 2015. It is presently known as the ANA Educational Foundation.

“Just as our previous acquisitions allowed us to increase member services in disciplines where we found ourselves wanting, this opportunity allows us to focus more on word of mouth marketing and social media than we’ve been able to do in the past,” said Bob Liodice, CEO, The Association of National Advertisers.

In the past, the ANA has acquired the Business Marketing Association, which was founded in 1922. The ANA also acquired the Brand Activation Association, founded in 1911. This association was formerly known as the Promotion Marketing Association.

“All of us at WOMMA are thrilled to join the ranks of the ANA. We’re extremely proud of what we’ve accomplished for the word of mouth industry in the research, ethics and influencer/advocacy spaces, and now the next evolution of WOMMA begins,” said Spike Jones, chairman, WOMMA.

Dear Mr. President You Are Cold Because of Global Warming.

Sometimes people get confused because of a name.

I remember a playboy joke that ended with “blow is just a figure of speech.”

It seems that our president can’t connect the dots that when you melt the polar ice caps, the cold is also being released into the atmosphere.  So storms like this northeaster is a predictable occurrence when colder water is being added to the air, land and sea.

The fact that the northwest passage is becoming a reality and that ships are going to be able to sail in the Arctic sea unfettered should give us a clue that warming is happening in a big way.  Since I was a kid I read of countless attempts through the centuries to find the North Pole or the Northwest Passage that ended with ships being crushed by the ice.

Now its navigable!

In the Inconvenient Truth Sequel, we see Greenlands glacier pouring water into the atlantic.  We talk about the sea level rise, but perhaps we should talk about how come the temperature of the ocean does not drop.

There is more water in the middle of the planet then there is at the top and therefore the warmed water is meeting the cold water at a greater degree of increase.

Now this gets simple.  When you breathe out in the cold, what happens with your breath? The answer is the moisture becomes a fog.

Enough moisture becomes a storm.

So when the glacier melts and meets warmer water, we see it move into the atmosphere.

Mr. President this is Science, not Chinese conspiracy.

Apple Provides Battery Replacements

By Chrissie Cluney, Contributing Editor

Apple has announced that their battery replacements for impacted users with an iPhone 6 or later is available. The company was initially aiming for a late-January announcement in the United States when it first offered the discount. This followed controversy regarding its admission that the battery had slowed down older model phones to maximize performance.

“We expected to need more time to be ready,” said Apple, “but we are happy to offer our customers the lower pricing right away. Initial supplies of some replacement batteries may be limited.”

The $50 discount on battery replacement marked a rare public apology for the company. This allows many users to take advantage of the opportunity to breathe a little extra life into their phone.

The competition has certainly made the most out of the news. Competitors including Samsung, HTC, LG and Motorola have all used the opportunity to note that they haven’t taken similar approaches with their handsets.

The offer is valid as long as supplies last. Apple will be offering more details on the replacement program on its website.

Library of Congress to Stop Archiving All Public Tweets Due to Large Volume

By Chrissie Cluney,  Contributing Editor

The Library of Congress will no longer add every public tweet to its archives. This was a large project that was launched seven years ago. It cited that much larger volume of tweets generated now, as well as Twitter’s decision to double the character limit from 140 to 280 is why the Congress is stopping this endeavor.

“Generally, the tweets collected and archived will be thematic and event-based, including events such as elections, and themes of ongoing national interest, e.g. public policy,” said the Library of Congress.

Beginning on Jan. 1, the Library will be more selective about what tweets to preserve. The volume and longer length of tweets currently means collecting every single public tweet is no longer practical. Also, the Library only archives text. The fact that many tweets now contain images, videos or links means a text-only collection is no longer valuable.

“The Library generally does not collect comprehensively,” said the Library. “Given the unknown direction of social media when the gift was first planned, the Library made an exception for public tweets. With social media now established, the Library is bringing its collecting practice more in line with its collection policies.”

What’s another project that the Library of Congress has been working on? The other project the Library has embarked on in order to ensure that the experiences and memories of ordinary people are part of the historical record include the American Folklife Center. This Center oversees the Veterans History Project and collects dialect recordings, among other initiatives.

Nielsen Ceases Funding Of Council For Research Excellence

By Chrissie Cluney, Contributing Editor

Nielsen will end its relationship as the sole funder of The Council For Research Excellence, effective at the end of the year. This means the end of the independent ratings council.

Nielsen had provided an estimated $2-3 million in annual funding to the Council. The organization was formed in 2005 to help improve media measurement by conducting and publishing major studies about ratings issues and methodologies.

“While we believe in the CRE’s mission and work, after 12 years of commitment, Nielsen is ending its relationship as the organization’s sole funder,” said Nielsen. “This decision is not a reflection of the organization or its work. Rather it is based on our desire to bring greater simplicity and focus to our investments in measurement innovation.”

While Nielsen and its clients worked collaboratively through the CRE to improve ratings methodologies, some of the Council’s studies haven’t always painted the measurement giant in a positive light. The company has invested in approximately $20 million since the Council’s inception. The decision to end Council is seen as a cost-cutting move by several industry sources.

“Over the years, Nielsen has increased industry engagement on the evolution of measurement through the creation of several client advisory groups and is an active participant in a range of industry organizations focused on audience measurement,” said the company.  “Nielsen remains committed to an open and transparent dialogue with our clients as we work to advance audience measurement in today’s evolving media landscape.”

For 12 years the CRE has identified specific measurement issues and hired third-party research firms. This was to enable Nielsen to study the measurement issues and provide answers on how the company can improve its methodology.

InFocus Mobile launches Vision 3 in India

By Chrissie Cluney, Contributing Editor

US-based technology company InFocus Mobile launched “Vision 3” budget smartphone. Its price is Rs 6,999 or approximately $110 in United States currency. The device offers a 5.7-inch full-vision display with an aspect ratio of 18:9 for better visual experience.

“InFocus ‘Vision 3’ offers a full-vision display, clubbed with good camera features along with powerful battery,” said Luo Zhongsheng, global CEO, Sharp and InFocus Mobile.

“Vision 3” also has 13 MP auto zooming (AZ) lens and 5 MP 120-degree wide-angle lens at the rear. The device is equipped with a camera feature “dualfie”, which allows the user to click simultaneously from the front and rear cameras.

There is an 8 MP front camera that comes with beauty feature. The smartphone is powered by 1.3 GHz MTK6737H processor paired with 2 GB RAM and 16 GB internal storage which is expandable up to 64 GB.

The device runs on the Android Nougat operating system (OS). Also the 4,000 mAh battery allows the device to last up to 22 days on stand-by mode.

Manning Departs Ebiquity

By Chrissie Cluney, Contributing Editor

Nick Manning, chief strategy officer of Ebiquity, is departing after 10 years as a director of the media auditing and insight firm. He was a senior figure in UK media for nearly three decades after co-founding Manning Gottlieb in 1990.

“Nick stands tall in the media industry and has played a central role in building Ebiquity’s capabilities and raising its profile,” said Michael Karg, group chief executive, Ebiquity.

Manning played a leading role in advising the US Association of National Advertisers’ 2016 inquiry. This association was responsible for founding “non-transparent” business practices at media agencies and recommended how advertisers should improve their contracts.

“His legacy is a company which is increasingly sought out by advertisers and industry bodies for its independent perspective and rigorous data-driven analysis,” said Karg.

His career at Ebiquity started at Thomson Intermedia in 2007. He worked with Michael Greenlees to build an international group of media benchmarking and consulting businesses.

Ebiquity claims to advise over 80% of the world’s top advertisers on their media spend and audits how their agencies buy on behalf of clients. Ebiquity is listed on the London Stock Exchange.